SHORT & long CODE

SHORT & long CODE

Short Code - A Short Code (also known as short numbers) is a five digit number provided by mobile operators on which users can send SMS's. The general idea behind short codes is that they are easier to remember and hence, solicit more responses than regular numbers, and let users interact with companies. Short codes are often used with automated services, which can handle instant queries. It can be used by sending message to an associated short code number by typing the keyword and message with space separation. The service then responds to the command appropriately.

Long Code - Long Code is a 10 digit virtual Mobile Number, where a user can send a text message to interact with applications and get the desired response. It works with SMS based applications to pull information from any type of database.

Keyword - Keyword is a combination of alphabets, any brand name or alphanumeric characters. As Short codes/Long Code are shared and are used by many clients at same time. In order to identify which SMS has came for a specific client it is done with the help of keyword. Keyword is prefixed to the message sent by the sender and application software filters the records for clients. Example of keyword: KBC2 or RESULT < space > MBA .

How it works ?

• Prospective Customer is interested in your service / product
• Prospective Customer sends your company's Keyword as SMS to Short code/Long code from his/her mobile
• Prospective customer's mobile number is forwarded to you and customized thank you SMS sent to prospect
• You call prospective customer, provide required information and convert prospect into a client
• Use mobile number for future mobile marketing campaigns

Why it is useful ?

• Easy to remember - Short and Memorable
• Immediate: 'Brand in hand' and Nationwide reach
• Spontaneity effect - Many customers will respond immediately to an ad
• Always available- Even when your office is closed or phone lines are busy
• Setup- Easy and Quick Setup
• Cost Effective- Low Monthly Rent

Benefits of Short & Long Code Services

• It engages prospects at the point of display, allowing you to establish a relationship with your potential customer ahead of the competition.
• These are particularly effective in conjunction with special offers and promotions. They are viral: people forward mobile messages.
• These are used for hot sales, lead generation by Bulk SMS, Online Ads, TV Channels and Print Media.
• Captures consumer data and automatically email you the same. You can build on the initial inquiry and this information can be used for future permission-based marketing campaigns.
• Track effectiveness of your marketing campaigns in different geographic regions.