QR CODE |
QR Code or "Quick Response" is a cell phone readable 2-D bar code that can store website URL's, plain text, phone numbers, email addresses and pretty much any other alphanumeric data.
In simplest sense think "print based hypertext link" - simply encode a URL into the QR Code and then point a mobile phone at it. If the device has had QR Code decoding software installed on it, it will fire up its browser and go straight to that URL.
A QR Code works by simply scanning the code with a mobile device that is equipped with a camera and QR Code reader application. These applications can be downloaded for free on popular smartphone platforms such as iPhone and Android. Once the QR Code is scanned using the device’s camera it is translated into actionable information, such as a text message or mobile web page.
User Convenience | - | QR Codes provide a convenient one-step process for directing users to a website, phone number, directions, promotions or other information. |
Environment-Friendly | - | QR Codes can make more efficient use of printed materials and reduce waste. |
Cost-Effective | - | QR Codes cost nothing to produce; their use is only limited by your marketing strategy. |
Versatile | - | QR Codes can be integrated with a wide range of marketing materials for just about any purpose, including print collateral, outdoor display and direct mail. |
Device Independent | - | QR codes, as well as the landing pages they link to, can be viewed on all popular smartphone models and do not require special development for different platforms (e.g. iPhone vs. Android), as is the case with apps. |
Measurable | - | Actions triggered via QR Codes can be traced with web analytics or other tools for marketing campaign measurement. |
Competitive Differentiation | - | Because QR Codes are still relatively new to the U.S., those who are among the first to employ them in their outreach campaigns will set themselves apart as leaders in strategic marketing. |
- High Capacity Encoding of Data.
- Small Printout Size.
- Dirt and Damage Resistant.
- Readable from any direction in 360°.
- Structured Append Feature.
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